Opher Brayer’s Blog

SETH GODIN is a bestselling author, entrepreneur and agent of change. He wrote seven international bestsellers: Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival is Not Enough, Purple Cow, Free Prize Inside!, and All Marketers Are Liars. His blog is one of the most widely read and linked to business blogs in the world.

Unleashing the Ideavirus is one of the most popular eBook ever written. More than 1,000,000 people downloaded the digital version of this book about how ideas spread. Malcolm Gladwell, a great writer, wrote in this book foreword that “The notion that an idea can become contagious, in precisely the same way that a virus does, is at once common-sensical and deeply counter-intuitive.”

Personally, I have a close interest in BUZZ creations, MEMETICS and unique marketing techniques. This book is talking just about those issues, and doing it great! I am sure that after reading it, you will develop a fresh point of view about the power of viral marketing.

Download your free copy now here. You will thank me for that (!)

The graph above, taken from the book, is one the best illustrations for the discussed phenomenon. Take a close look at it.

What can you learn from Hotmail lesson? Can you implement an Ideavirus in your business??

I would love to read your comments,

Opher.